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January 29, 2008

Is a Bottle of Cabernet Worth $500?

Screamingeagle214x250.JPGWe think some wines may be worth $500, but it's always hard to justify a bottle that expensive when a wine at $30-50 will score just as high. Last week, a study by the Stanford Graduate School of Business and the California Institute of Technology reported that the price of a bottle of wine can influence a drinkers' palate. 

According to the study: 

"If a person is told they are tasting two different wines and that one costs $5 and the other $45 when they actually are the same wine, the part of the brain that experiences pleasure will become more active when the drinker thinks they are enjoying the more expensive vintage.". 

You can get the full read here. Photo credit Eric Risber/AP 2006.

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Posted by Blogpire Productions at January 29, 2008 9:00 AM
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