August 28, 2007

Yellow Tail Releases Sparkling White Wine

yellow-roo.gifAre you one of the people who likes cute on your wine labels? Y'know the type - someone who can't drink a wine unless it's got something cuddly and fuzzy staring back at them - a penguin, or perhaps a wallaby? So called "critter wines," big market wines aimed at just such folks, are all the rage in a lot of circles, and it looks like the critter wine stable just got one bottle bigger.

We just found out that Yellow Tail, the folks who have the aforementioned wallaby on their label, will be releasing a sparkling white wine on September 1. We'd certainly be interested in trying it as we've never had a bad experience with the other Yellow Tail varieties we've tried. Plus, it's being released nationally so it should be easy to get hands on a bottle - and it should retail for around 11 bucks. Can't go wrong there.

See below for the press release we received.

White Plains, NY, August 22, 2007 – [yellow tail]®, America’s number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. - [yellow tail] Sparkling White Wine.

Recognized world-wide, [yellow tail] wines are celebrated for their approachable style, consistent high-quality, and bold packaging. In keeping with the fun and simple rock wallaby design on the label, [yellow tail] Sparkling Wine is unfussy and non-intimidating.

“It’s time for a fresh, new take on sparkling wine,” said Lily Volpe, Marketing Director [yellow tail] wines, USA. “Many wine drinkers are intimidated by sparkling wine and reserve it for special occasions. [yellow tail] is the quintessential everyday wine, thanks to its great taste and affordable price. As with all [yellow tail] wines, the fresh, fruit-driven style of [yellow tail] Sparkling Wine makes it perfect for everyday enjoyment.“

Sourced from some of Australia’s premiere sparkling wine growing regions, [yellow tail] Sparkling Wine is a blend of 72% Semillon blended with Traminer, Viognier and Trebbiano. Pale straw in color with Muscat-like aromas, the taste is fresh with flavors of tropical fruits that combine for a medium sweetness and end with a crisp, refreshing finish.

“No moment is too ordinary to enjoy [yellow tail] Sparkling Wine,” says winemaker, John Casella. “Its affordable price and crisp, light & refreshing taste partner well with many foods – from salad and pasta to spicy stir-fry and much more – it’s an ideal choice for everyday occasions.”

[yellow tail]® Sparkling Wine quick facts:

Availability: September 1, 2007

Suggested Retail: $10.99

Distribution: National

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Posted by Head Wino at August 28, 2007 8:00 AM
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