June 26, 2008

Have Wine Will Travel - Gallo's New Wine Purse

While it is certainly a novel idea, I'm not sure the wine handbag (or wine in a box that looks like a handbag) is the wave of the future. A little too kitchy for my taste--though I am a rose fanatic--and I'm sure I would not settle on White Grenache as my rose of choice. A resounding, YIKES! But check it out for yourselves:

gallo_handbag_2.jpgThis package won best design and packaging prize at the 2008 Drink Business awards, for its clutch-style handbag box. Now perhaps I am just not the right kind of woman, but I found the strapline "White Grenache - loved by women almost as much as they love their handbags", a tad condescending. "Appealing directly to the rosé wine consumer" - does the love of rosé equal a love of handbags? Apparently so; according to Tesco, where it is being sold, the package has been "incredibly successful". Posted on TheDieline by Natasha Chetiyawardana

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Posted by Noël Wallace at June 26, 2008 8:57 PM
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