A Korus Wine

Looking for a little funk in your wine trunk...errr, rack? Check out K'orus Wines, a new line of French wines from former Motown CEO Kedar Massenburg. According to the release we just got, the wine:

combines the best of French wine making with an upscale yet approachable American style, and embraces the trendsetting African-American consumer and other novice wine drinkers. It is initially available in three varietals - Merlot, Chardonnay and Cabernet Sauvignon.

We gotta say we think they're going after an as-yet untapped segment of the wine market, and even though we're not the target market (the slogan is "K'orus for us") we look forward to giving it a try.

more at K'orus Wine

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Posted by Head Wino at August 13, 2007 10:46 PM