Are You a Label Whore?

Who'd a thunk it, but it turns out the wine "tastes" of more amateur drinkers might have less to do with the quality of the wine than with the quality of the label. Wired has covered some research on how people react to wines, and while we're not sure the sample sizes are enough to make them statistically valid, it's still interesting stuff.

The researchers gave 41 diners at an Illinois restaurant a free glass of Cabernet Sauvignon along with their $24 prix-fixe French meal. They told half the recipients that the wine came from Noah's Winery in California; the other half were told that the wine came from Noah's Winery in North Dakota.

Drinkers of the "California" vintage said both the wine and the food tasted better, and were more likely to make return reservations.

Read More in: Wine Advice

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