A Shot of This, a Vial of That ... Test Tube Wines for Tasting
Leave it to Springwise to find all of the truly fascinating business ventures in the world of wine. The latest buzz is from a French company called WineSide that has come up with an idea that might incite the next revolution--in wine, that is. They are marketing trial size tubes of wine which, in theory will make choosing just the right bottle a little less scary:
WineSide offers both sweet and classic wines in patented, flat-base glass tubes with screw tops carefully engineered to protect the wines' flavour. The sweet wines--which include Sauternes and Muscat, for example--are available in 6cl tubes, while the Pomerol, Chateau Neuf du Pape and other classic wines can be purchased in 6cl or 10cl sizes. WineSide's collection represents a range of appellations and producers; tubes are available individually or by the box, which can be chosen to provide an introduction to a variety, year or region. Kicking off retail sales, the products are available exclusively at Colette in Paris this month.
In addition to giving consumers a new way to sample and discover wines, WineSide's tube format also promises to give vintners new tryvertising capabilities at relatively low cost. The French company's website is still under construction, but it says it is looking for distributors.
content and images from Springwise
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Posted by Noël Wallace at April 16, 2008 7:29 PM