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January 16, 2007

HBO Promotes Rome with Wine

romewine.jpgWe just read on YumSugar that HBO plans to promote its Rome series with an interesting little promotion - they're giving away free wine. We're not exactly sure the connection...probably just the whole Italian thing, but we thought it was kind of cool, it being free and all.

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

yumsugar - A Taste of Rome

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Posted by Head Wino at January 16, 2007 12:29 PM
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