Two Buck Chuck Turns Five

When was the last time you paid $2 for a bottle of wine? We can tell you we never have, but the below article about Charles Shaw Chardonnay, aka Two Buck Chuck, is enough to make us want to move to the Left Coast.

Last year, Two Buck Chuck - available only in the Trader Joe's grocery chain and priced at $1.99 in California, hence its nickname - accounted for at least 8 percent of California wine sold in-state, said Jon Fredrikson, who tracks wine shipments through his Woodland-based company, Fredrikson, Gomberg & Associates. National market share figures are not available. A bottle can range as high as $3.49 elsewhere.

As high as $3.49 elsewhere? Say it ain't so! Don't let the high price keep you from going to Mercury News for more info. Oh, and if Chardnnay's not enough to uproot you, they have Cabernet as well.

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Posted by Head Wino at July 17, 2007 7:33 AM