Wine Labels That Make Pairing Easy
There are all sorts of new wines coming out that are trying to appeal to the common man (and woman) by using cute little furry creatures like penguins and kangaroos on them. Fine. Whatever floats your boat. We've just found something we like much better - wine that tells you what food to pair it with right on the label. "Wine that loves pasta and tomato sauce"? Bring it on.
Among the most ambitious is the San Francisco-based Amazing Food Wine Company. With its new brand, Wine That Loves, co-founder Tracy Gardner says he's aiming to create a new category of wines classified not by what's in them but by what foods they go best with, using names such as "Wine That Loves Pasta with Tomato Sauce," and "Wine That Loves Roast Chicken."
from
BusinessWeek
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Posted by Head Wino at April 5, 2007 11:39 AM