November 20, 2008

I Think I've Lost My Beaujo Mojo - Georges Duboeuf Beaujolais Nouveau 2008

Today is the day... the cry heard by tout le monde, "Le Beaujolais est arrivé!!!"

It makes me want to cringe. I used to celebrate the Nouveau and all of its quaint history because I thought it tied in so well with our nation's first celebration of the harvest, Thanksgiving. But over the years it has become a ridiculous spectacle that barely resembles its origins. And the thing that REALLY put me over the edge this year is the claim that Georges Duboeuf has gone "green" (so said Reuters a month ago). A lot of posturing about carbon footprint--blah, blah, blah. In actuality, it seems Duboeuf has only gone green--with a special Cuvee in a plastic bottle--for Whole Foods. Everyone else gets traditional glass. Really? We're supposed to be impressed? If they really want to go green they should do it right. Across the board.

So although I am a little curious as to what wine-in-a-soda-bottle tastes like. I was too fired up to deal with Whole Foods today. I settled for the unenlightened, traditional bottle, which you can find at just about every store that sells wine, for anywhere from $8 - $12. When I cool off and make my way to WF, I'll let you know.

And aside from my personal bitterness, the wine tastes much as it does every other year. Since it is pressed and bottled quickly, it is typically vibrant and fruity, exhibiting all the qualities of youth. Lots of bright strawberry, cherry and red currant, both on the nose and on the palate. If you're a Nouveau newbie, it is best served slightly chilled (at about 55 degrees F) and within 6 months of bottling.

Image header from Whole Foods

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